7 Color Trends for 2024

December 12, 2023 | Airbnb, Colors, Design, Galveston, Houston, Rental Furniture, Staging Facts, VRBO

Color forecasters worldwide have delved into cultural and design trends to anticipate the upcoming color palettes for the following year, revealing a bold outlook for 2024. Experts suggest a heightened adventurousness in color choices, with bright pinks, playful aquas, and rich browns at the forefront. Although neutrals remain timeless, they are undergoing a warm transformation with the increasing popularity of buttery and blush tones. A unanimous prediction among experts is that color selection will become more personal than ever in the upcoming years.

Recognizing the impact of colors on mood and personal expression, the forecast acknowledges that the colors we surround ourselves with can inherently influence our well-being and communicate our unique personalities. Whether selecting the ideal wall paint or wardrobe shade, the ultimate decision boils down to individual preferences. For those ready to embrace a vibrant spectrum, experts highlight seven color trends anticipated to dominate in 2024.

1. Exploring the Dark (Yet Stylish) Spectrum

On the flip side of the color spectrum, the upcoming year will witness the crucial role played by rich and profound hues in creating a balance against the prevalent bright and light shades. These deep tones encompass a range from dark chocolate browns and intriguing blacks to profound navies and forest greens.

High-contrast colors are set to be pivotal in offsetting the vibrancy of the pinks. It's akin to the yin and yang principle—contrast is essential to assert itself and bring a calming effect to the overall palette.

Behr underscores the timeless appeal of black tones with their designated color of the year, Cracked Pepper. Meanwhile, York Wallcoverings opts for the sophisticated Bay Brown as their featured shade for 2024, recognizing its warm and welcoming attributes.

2. Back to Blues

Blue remains a timeless and enduring color, largely due to its inherent connection to the natural world. Wadden anticipates a transition from lush tones to lighter, more watery shades in the late stages of 2024 and early 2025. This evolution inspired Sherwin-Williams to designate "Upward," a light denim blue with subtle gray undertones, as their official color of the year.

Describing it as a "feel-good color that resonates with people," the focus will be on creating tranquil and rejuvenating spaces for the next year. Meanwhile, Benjamin Moore draws inspiration from the sky with their chosen color of the year, "Blue Nova," blurring the lines between violet and blue. Andrea Magno, Director of Color Marketing and Development, expresses that it's an intriguing blend that sparks adventure and elevates everyday experiences.

The prominence of blues in 2024, highlighting the emergence of livelier shades like teals and aquas. The desire for nature and our emphasis on health and well-being is reflected in refreshing, watery aqua blues, serene and meditative blue tones, and vibrant teals and turquoise shades. Herbal, oxygenated greens also contribute to this palette.

Reflecting this trend, Valspar has designated "Renew Blue," a midtone blue-green, as their color of the year, emphasizing the shift towards more playful blue shades. Similarly, C2 Paint has chosen "Thermal," a more aqua-oriented shade, as their color of the year, citing its fresh and versatile qualities.

3. Interesting Purples

Working with purples may initially seem challenging, but experts emphasize the color's remarkable versatility. According to Laurie Pressman, "intriguing purples and lilacs" serve as empowering tones that encourage individuals to stand out and explore a wider spectrum of colors.

Softer, more muted shades of purple will experience a surge in popularity in the upcoming year. This trend is attributed to their ability to harmonize with pinks, blues, and greens, providing either depth or vibrancy depending on the specific shade of purple chosen.

Benjamin Moore also recognizes the adaptable nature of purple, with Hazy Lilac being highlighted as one of the key colors in their Color Trends 2024 palette. This acknowledgment further underscores the growing acceptance and integration of purple hues in contemporary design palettes.

4. Unapologetic Pinks and Reds

Bold pinks and reds are making an unapologetic statement, and Barbie's influence on culture is set to continue prospering in the coming year. According to Sherwin-Williams, Dunn-Edwards, and Pantone, vibrant shades of pink are expected to maintain their popularity, evoking both nostalgia and optimism. Additionally, softer tones like blush and baby pink will remain prominent, exemplified by the British paint and wallpaper company, Little Greene, selecting the gentle pink neutral Masquerade as their color of the year.

Ruth Mottershead, creative director of Little Greene, anticipates a shift toward earthy pink tones alongside the prevailing trend of warmer stone colors. She describes Masquerade as a timeless, on-trend tone that introduces a natural tranquility into the home.

In 2024, peachy tones are also having a moment. Pantone has declared Peach Fuzz as their color of the year, attributing its romantic hue to a call for slowing down and enjoying meaningful connections.

Sue Wadden, director of color marketing at Sherwin-Williams, predicts a resurgence in shades from the red and terracotta families in the upcoming year. Wadden notes that red, which hasn't been a focal point since the 1990s, is now making a notable comeback.

Even Benjamin Moore is embracing the brilliance of red and pink in their Color Trends 2024 palette, featuring earthy Topaz and cheerful Teacup Rose. These selections affirm the enduring appeal of these vibrant hues in contemporary design palettes.

Radiant Yellows and Oranges in the Limelight

5. Radiant Yellows and Oranges in the Limelight

VERANDA is foreseeing a vibrant future for radiant yellows and oranges, predicting them as the standout hues for 2024. Our Color of the Year, Electric Amber, serves as a visual testament to the dazzling beauty inherent in these two shades, especially when harmoniously blended. Whether featured in textiles, jewelry, or gardens, electric amber proves to be inviting and captivating, casting a luminous glow in design.

This surge of interest in sunny hues extends beyond VERANDA, as HGTV Home has chosen Persimmon as their color of the year, reinforcing the trend. The fashion industry is also catching onto this vibrant wave, with trend forecasters WGSN and Coloro jointly declaring Apricot Crush as their designated color of the year for 2024.

6. Natural Greens

In 2024, welcoming and subdued greens remain a steadfast presence. These nature-inspired tones, known for their calming qualities, continue to offer a comforting sense of freshness and nurture. British brand Graham & Brown, drawing inspiration from this refreshing ambiance, has designated Viridis, a midtone green, as their color of the year.

In addition to these earthy tones, deep greens are poised to make a significant impact in the coming year. Dutch Boy, a paint company, has chosen Ironside—a deep and reassuring green—as their color of the year, symbolizing a shift towards darker colors that exude elegance.

7. Invigorating Neutrals

Neutrals are experiencing a surge in warmth, with cozy off-whites and buttery tones emerging as the preferred choices among color experts and designers. Paint giants like Sherwin-Williams and Glidden, who have named the honey-infused Limitless as their color of the year, anticipate these hues to offer both vitality and a dependable foundation to color palettes.

Wadden goes on to explain that the current affinity for warm neutrals among designers is closely tied to lighting considerations. "When we engage with designers, many of them note the significant impact of LED lighting on color, tending to create cooler tones," Wadden clarifies. "Hence, the increasing preference for warmer colors serves as a counterbalance to mitigate that coolness."

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