Should I Stage My Rental Properties?

July 20, 2024 | Home Staging

Staging an investment property can significantly enhance its appeal to potential buyers or renters.

As an investor, you are often confronted with tough decisions. In a unique Houston real estate market, attracting buyers for your flips or renters for your rental homes is more challenging than ever before. So how can staging your investment properties help?

Staging Makes a Great First Impression

With over 80% of real estate transactions beginning online, it is imperative to make a good first impression. Savvy Houston Realtors know this, and investment properties are no different when it comes to the potential buyer or renter. Much like modern dating apps, home buyers and renters can easily swipe left when they see something they don't like on Zillow. Staging makes your properties look more attractive and also communicates that you invest in your properties.

Staging Your Investment Property Highlights Its Strengths

Your rental or flip might have a ton of positive qualities. But if you don't showcase them, no one will know. Staging is about more than simply throwing furniture in a room. In fact, most of the staging process involves REMOVING furniture and other items from rooms in order to highlight space. Staging makes use of the natural light in a property to help potential buyers and renters visualize living there.

Staging Your Rental Means Less Vacancy Time

We all know that staged homes sell faster and for more money. But staged rentals also spend less time without tenants. When you take the time to properly stage a rental property, you are communicating to the potential renter that you are not the stereotypical "slumlord" from TV and movies. Rather, you are a professional investor and treat your properties with the same care as your primary residence. This puts potential renters at ease, as many have concerns about repairs being addressed in a timely fashion. This means less time with missing MRR.

Staging Your Investment Property Provides Significant ROI

Staging an investment property doesn't need to be a huge upfront cost. While it does take some financial resources, the return on the investment is easily 10x what you put into it. Staged properties sell for more money and have a much lower average DOM. This is significant for you as an investor, as you understand that vacancy and DOM means you are losing money with each passing day.

Contact HFR today to stage your rental property or flip!

← Back to all posts